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Creating Team Culture With VIBE

Updated: Sep 21, 2023

Culture is simply a shared way of doing something with a passion.

-Brian Chesky


Creating culture on a team is a process that is developed by the whole team.

As a team, take time to develop personal Values, Identity, Beliefs, and Expectations (VIBE).

VALUES: are the standards you want to create. Take time to develop values as a coaching staff.

IDENTITY: is the attitude you as coaches want your team to have, like putting the team first.

Think it, say it, act it, and be it.

Attitude is infectious, so make sure that you as coaches model the attitudes you expect from your team. Team identity is what make values stick.

BELIEFS: getting the team to commit to the values and identity takes buy in.

Make it a collaborative process. The whole team can create performance standards. It’s a list of the do’s and don’t's.

EXPECTATIONS: are the outcome goals that the team develops for the season.

As a group, create the measurable outcomes needed to meet that expectation. Once the team goals have been established, have each team member, including the coaches, create their individual goals. Individual goals should reflect and contribute to the overall team goals. They are the measurable improvements each person needs to make. It’s their personal contribution that makes the team goal successful.

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